Is External Funding Really Needed?

„Whenever you can, avoid fundraising.“

Most of the time, it is preferable to start without external financing as it pushes you to keep your costs low and generate revenues quickly.

An entrepreneur is faced with a trade-off: Should I spend my time on product development and customer acquisition or should I better raise external financing which helps me to accelerate product development and customer acquisition?

Please be aware: Financing usually takes 6-12 months, and can also fail. But even if it is successful, this does not mean that it will be possible to accelerate product development and customer acquisition.

For this you have to interview, hire, train and if necessary dismiss employees, implement structures and processes, manage investors, etc. This means: First you are busy with raising money, then you are busy with spending money which keeps you away from product development and customer acquisition.

In short, it is often advisable to get as far as possible without external financing and to focus on product development and customer acquisition, i.e. on the actual performance of the company. And ultimately, the (paying) customer is always the best investor.


In many cases external financing may be necessary, e.g. to develop a product, to finance market entrance and further growth and to capture the markets quickly. Here we can support you as we have been involved in financings, starting from as low as €100,000 and going up to €170 Million.

In particular, we can support you with the following:

  1. Preparation of a proper and detailed state-of-the art financial plan.
  2. Definition of the fundraising strategy.
  3. Development of a compelling equity story and pitch deck
  4. Preparation of further documents for investors and their due diligence
  5. Contacting investors
  6. Negotiations with investors
  7. Preparation of a term sheet
  8. Preparation of a shareholders agreement

Fundraising Cycle and Investor’s Expectation


Timing is crucial for fundraising. A company always goes through ups and downs during its development. In particular during a crisis a company may need fresh money. However, this may not be what investors expect. They are looking for growing companies, meaning companies which are developing successfully. Therefore the timing is absolutely crucial for raising money – and most of the time it is advisable to raise money when you actually do not really need the money.