November 11, 2025
Business Buddies’ fundraising wise advice #1:
“Whenever you can — avoid fundraising.”
The truth is: starting without external funding keeps you lean and focused on what really matters — product and customers.
The Founder’s Dilemma.
November 24, 2025
Business Buddies’ fundraising wise advice #2:
“You never ask for money —
you offer an investment opportunity”
Do you have an “Ask Slide” in your pitch deck? Or have you ever applied for funding?
Don’t. You never ask for money — and you never apply for financing.
Why?
December 8, 2025
Business Buddies’ fundraising wise advice #3:
“You are the special one.”
You, the founders, are the special ones. Your startup is unique. Exceptional. Nobody is doing exactly what you’re doing.
Investors?
December 16, 2025
Business Buddies’ fundraising wise advice #4:
Keys to Conviction #1: “Know what you want”
It sounds so obvious that I almost hesitate to write about it.
And yet, the first and most crucial key to conviction is this:
You must know what you want.
Everyone agrees with that. So far, so good.
But the mystery is …
May 24, 2024
Case study “Turnaround”
“How to secure necessary funding and clean the cap table simultanously”
… All in all, the situation seemed hopeless. Despite these challenges, UrbanIQ’s product was functioning well and delivering clear customer value…
March 3, 2021
Blog article
“The new normal: Digital Sustainability”
Software feeds sustainability
…Now the challenge is to use digitisation to dematerialise and decarbonise the entire economy: The Digital Sustainability Revolution….
March 25, 2020
Blog article
“The Corona Canvas: How to deal with the crisis”
The current situation is clearly severe and much worse than anyone thought 4 weeks ago. In a nutshell: It’s all about how to survive the next 2–3 years without any external financing.