• The Start

    That you can always sail close to the wind

Building the company

“Success is moving from failure to failure without losing enthusiasm.”

Starting a business isn’t art — it’s a craft. And like any craft, it’s easy to make mistakes that become costly later. We help you avoid them.


Your “Reason Why”

A company should start with a clear purpose — your “Reason Why.” Only founders with strong intrinsic motivation can sustain the energy needed to build a successful business.

But motivation alone isn’t enough. Many founders are experts in their field but lack some of the skills required to scale. That’s where we step in: we bring the complementary capabilities to accelerate your business from day one.


Clarity before action

Early on, you should be clear about:

  • Why do I want to start a company?
  • What kind of company do I want to build?
  • What do I need to make it real?

These questions seem simple, yet they often require thoughtful exploration long before incorporation. You must find your own “Reason Why.” Once you have it, we help you build your company on a strong and solid foundation.

Strategy Development

“Think big — but in small steps.”

Ambition is essential. You can only build what you can imagine.
But the bigger the vision, the more important it is to break the journey into small, adaptable steps.

A 50-page business plan won’t help — but a flexible roadmap will. Modern tools like Lean Startup, Disciplined Entrepreneurship, the Business Model Canvas and the Value Proposition Canvas provide exactly that.

Start with an MVP, test it quickly, learn fast, adjust fast. This is the reality for most startups: fail fast, learn fast, innovate.


Product-market-fit – the holy grail of a successful start-up

Only once you’ve reached product–market fit is it worth investing in marketing — and only then do investors usually become interested. Until that point, it’s all about focus and bootstrapping.

We support you throughout this entire process, from the very first step.

Module I: Company building

  • Legal form
  • Corporate Governance & Cap table
  • Vesting of the founders
  • ESOP: Optionpool for employees
  • IP-Strategie: Definition & protection of your intellectual property
  • Data room: Set-up and structure

Module II: Strategy development

  • “Reason Why” and founder story
  • Problem: What problem do you want to solve?
  • Solution: How do you want to solve the problem?
  • Value Preposition: What value do you create for your customers?
  • Business model: How will you monetise this value?
  • Go-to-market strategy: How do you want to enter the market?
  • What is your long-term strategy and roadmap?