Library<\/h2>
Say it in fewer words<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>
<\/div><\/li><\/ul><\/div><\/div><\/span><\/span><\/p>\n<\/div>The happy, but NOT paying customer<\/p>\n<\/div><\/div><\/div>
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\nNovember 11, 2025<\/p>\n
Business Buddies’ fundraising wise advice #1:<\/strong><\/p>\n
\u201cWhenever you can \u2014 avoid fundraising.\u201d<\/span><\/h3>\n
The truth is: starting without external funding keeps you lean and focused on what really matters \u2014 product and customers.<\/span><\/p>\n
The Founder\u2019s Dilemma.<\/span><\/p>\n
READ MORE<\/strong><\/a><\/p>\n<\/div><\/section><\/p><\/div>\n
<\/div>When people ask for a favour (The Godfather, (C) Everett)<\/p>\n<\/div><\/div><\/div>
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\nNovember 24, 2025<\/p>\n
Business Buddies’ fundraising wise advice #2: <\/strong><\/p>\n
“You never ask for money \u2014
\nyou offer an investment opportunity”<\/h3>\nDo you have an \u201cAsk Slide\u201d<\/em> in your pitch deck? Or have you ever applied<\/em> for funding?<\/span><\/p>\n
Don\u2019t. You never ask<\/em> for money \u2014 and you never apply<\/em> for financing.<\/span><\/p>\n
Why?<\/span><\/p>\n
READ MORE<\/strong><\/a><\/p>\n<\/div><\/section><\/p><\/div>\n
<\/div>You are special, but unfortunately you are not the only special one (Credit: Niko Tavernise, \u00a9 2018 Warner Bros. Entertainment Inc.)<\/p>\n<\/div><\/div><\/div>
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\nDecember 8, 2025<\/p>\n
Business Buddies’ fundraising wise advice #3:<\/strong><\/p>\n
\u201cYou are the special one.\u201d<\/span><\/h3>\n
You, the founders, are the special ones. Your startup is unique. Exceptional. Nobody is doing exactly what you\u2019re doing.<\/span><\/p>\n
Investors?<\/span><\/p>\n
READ MORE<\/strong><\/a><\/p>\n<\/div><\/section><\/p><\/div>\n
<\/div>The bride knows what she wants. Nothing vague. Nothing generic. Pure focus. Total conviction. (Kill Bill: Vol. 2, (c) Everett)<\/p>\n<\/div><\/div><\/div>
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\nDecember 16, 2025<\/p>\n
Business Buddies’ fundraising wise advice #4:<\/strong><\/p>\n
Keys to Conviction #1:
\n\u201cKnow what you want\u201d<\/h3>\nIt sounds so obvious that I almost hesitate to write about it.<\/span><\/p>\n
And yet, the first and most crucial key to conviction is this:
\nYou must know what you want.
\nEveryone agrees with that. So far, so good.<\/span><\/p>\nBut the mystery is …<\/span><\/p>\n
READ MORE<\/strong><\/a><\/p>\n<\/div><\/section><\/p><\/div>\n
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\nDecember 16, 2025<\/p>\n
Business Buddies’ fundraising wise advice #5:<\/strong><\/p>\n
Keys to Conviction #2:
\n\u201cBe simple and precise\u201d<\/h3>\nSounds obvious. Sounds easy. It isn\u2019t.
\nAs we all know: it\u2019s not simple to be simple. It\u2019s damn hard.<\/span><\/p>\nREAD MORE<\/strong><\/a><\/p>\n<\/div><\/section><\/p><\/div>\n
<\/div>Monty Python\u2019s Life of Brian: Are you the messiah for your customers? (PHOTO BY ORION PICTURES)<\/p>\n<\/div><\/div><\/div>
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\nFebruary 4, 2026<\/p>\n
Business Buddies’ fundraising wise advice #6:<\/strong><\/p>\n
Keys to Conviction #3:
\n\u201cTraction\u201d<\/h3>\nNothing beats traction. Traction is the holy grail of every business.<\/p>\n
It doesn\u2019t matter whether you sell recyclable diapers or the latest AI application: If you can show real traction \u2014 meaning happy, paying, and sticky customers \u2014 you signal one thing very clearly: You have found initial Product\u2013Market Fit.<\/p>\n
READ MORE<\/strong><\/a><\/p>\n<\/div><\/section><\/p><\/div>
<\/div>“Haven’t we heart the story before?”<\/p>\n<\/div><\/div><\/div>
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\nFebruary 4, 2026<\/p>\n
Business Buddies’ fundraising wise advice #7:<\/strong><\/p>\n
Keys to Conviction #4:
\n\u201cName the elephant in the room\u201d<\/h3>\nGreat founders don\u2019t hide their weaknesses.
\nThey put them on a slide.<\/p>\nEvery business has weaknesses \u2014 reasons not to invest.<\/p>\n
And investors \u2014 at least the good ones \u2014 will find them.<\/p>\n
READ MORE<\/strong><\/a><\/p>\n<\/div><\/section><\/p><\/div>
<\/div>You are special, but unfortunately you are not the only special one (Credit: Niko Tavernise, \u00a9 2018 Warner Bros. Entertainment Inc.)<\/p>\n<\/div><\/div><\/div>
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\nMay 24, 2024<\/p>\n
Case study “Turnaround”<\/strong><\/p>\n
\u201cHow to <\/span>secure necessary funding and clean the cap table simultanously”<\/h3>\n
… All in all, the situation seemed hopeless. Despite these challenges, UrbanIQ\u2019s product was functioning well and delivering clear customer value…<\/span><\/p>\n
READ MORE<\/strong><\/a><\/p>\n<\/div><\/section><\/p><\/div><\/p>\n
<\/div>You are special, but unfortunately you are not the only special one (Credit: Niko Tavernise, \u00a9 2018 Warner Bros. Entertainment Inc.)<\/p>\n<\/div><\/div><\/div>
<\/a><\/div><\/div>
\n
\nMarch 3, 2021<\/p>\n
Blog article<\/strong><\/p>\n
\u201c<\/span>The new normal: Digital Sustainability”<\/h3>\n
Software feeds sustainability<\/span><\/em><\/p>\n
…Now the challenge is to use digitisation to dematerialise and decarbonise the entire economy: The Digital Sustainability Revolution….<\/span><\/p>\n
READ MORE<\/strong><\/a><\/p>\n<\/div><\/section><\/p><\/div>\n
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