• Financing

    We support you with your fundraising activities

„Whenever you can avoid fundraising.“

Most of the time, it is preferable to start without external financing as it pushes you to keep your costs low and generate revenues quicker.

Entrepreneurs are often faced with this trade-off: Should I spend my time on product development and customer acquisition or should I spend my time raising external financing which helps me to accelerate product development and customer acquisition?

Please be aware that financing usually takes 6-12 months and can also fail. Even if it is successful, it does not mean you can accelerate product development and customer acquisition immediately. 

To achieve this, you have to interview, hire, train and if necessary dismiss employees, implement structures and processes, manage investors, etc. As a result, first, you are busy with raising money, then you are busy with spending money, which keeps you away from product development and customer acquisition.

In short, it is often advisable to get as far as possible without external financing and to focus on product development and customer acquisition, i.e. on the actual performance of the company. Ultimately, the (paying) customer is always the best investor.

Signavio and Celonis, two of the most successful German software start-ups, have done precisely this and only brought in external investors after five years, but then with sums in the double-digit millions.

In many cases, external financing may be necessary to develop a product, finance market entrance and further growth, and capture the markets quickly. Here we can support you as we have been involved in financings, starting from as low as €100,000 and going up to €170 million.

In particular, we can support you with the following:

Module I
Investor readiness & fundraising preparation

Getting investor-ready means having a clear vision, strategy, and plan for growth. These six steps will help you prepare:

  1. Purpose: What kind of company do you want to build — and why? What’s the long-term vision driving it?
  2. Strategy: How will you get there? Define the key milestones and approach to achieve your goals.
  3. Financial Plan: Translate your vision into numbers. What do the forecasts and key metrics look like?
  4. Funding Needs: How much capital will you need — and when — to execute your strategy effectively?
  5. Investors: Which type of investor or funding source is right for you at each stage of growth?
  6. Equity Story: Craft a clear and compelling storyline that captures the essence of your company and what makes it stand out.
  7. Preparation: What do you need in place to successfully raise the funds — from pitch materials to due diligence?

Module II
Fundraising

Raising capital is a journey — from early conversations to closing the deal and building lasting investor relationships. We support founders from Seed to Series B (€500,000 – €20 million).

  1. Fundraising Strategy: Define how much capital you want to raise, from which types of investors, and within what timeframe.
  2. Investor Outreach: Identify and connect with the right investors for your stage and sector.
  3. Meetings: Prepare and position your story effectively in investor meetings.
  4. Pre-Due Diligence: Anticipate investor questions and ensure your data and documentation are ready.
  5. Term Sheet: Understand and negotiate key terms to protect your interests and align incentives.
  6. Due Diligence: Manage the process efficiently, from financials to legal and operational checks.
  7. Negotiation & Closing: Finalise agreements and close your round with confidence.
  8. Investor Relations: Build a professional yet lean investor relations process that helps you maintain transparency and trust — even through challenging times.