Building the company

“Success is moving from failure to failure without losing enthusiasm.”

Starting a business is not art. It is a craft but even with a simple craft, it is easy to make mistakes that are difficult to correct afterwards. We want to protect you from these mistakes. 

Starting point “Reason Why”

We believe that starting a business is a means to an end, not an end in itself. The starting point should be an idea of how to improve the world – it’s called “Reason Why”. Only if you, as a founder, bring this “Reason Why” with you, i.e. a deep intrinsic motivation, will you be able to muster the energy required to build a company successfully.

This motivation is necessary but not sufficient. Founders are experts in their field, but often, they lack some competencies that are also required to scale their business. This is where our expertise comes in. We provide a comprehensive range of end-to-end capabilities to accelerate your business.

In the beginning, you should be clear on what you actually want:

  • Why do I want to start a company?
  • What kind of company do I want to found? What is my vision? Where do I want to be in 5 years?
  • What is necessary to realize it?

These are at first sight very simple questions, but in practice, they are not so easy to answer and often require a longer development process – long before the actual foundation.

You have to find this “Reason Why” yourself. But once you have found it, we will help you to put your start-up on a solid footing right from the start:

Module I: Legal

  • ESOP: Optionpool for employees
  • Corporate Governance
  • Vesting of the founders
  • IP-Strategie: Definition & protection of your intellectual property
  • Data room: Set-up and structure

Module II: Team

  • Founder team: Establishment of a complementary founder team
  • Beirat: Set-up of a high-caliber advisory board
  • People & culture: Implementation of a professional hiring, onboarding and personnel management processes

Module III: Organisation

  • Organisation: Implementation of a scalable structure and processes
  • OKRs: Implementation of a simple OKR-System (“Objectives & key results”)
  • Culture: Building a strong company culture