Building the company

“Success is moving from failure to failure without losing enthusiasm.”

Starting a business is not art. It is a craft but even with a simple craft, it is easy to make mistakes that are difficult to correct afterwards. We want to protect you from these mistakes. 

Starting point “Reason Why”

We believe that starting a business is a means to an end, not an end in itself. The starting point should be an idea of how to make the world a better place – it’s called “Reason Why” or “Impact”. Only if you, as a founder, bring this “Reason Why” with you, i.e. a deep intrinsic motivation, you will be able to muster the energy required to build a company successfully.

This motivation is necessary but not sufficient. Founders are experts in their field but often they lack some competencies that are also required to scale their business. This is where our expertise comes in. We provide you with a comprehensive range of end-to-end capabilities to accelerate your business.

In the beginning, you should be clear on what you actually want:

  • Why do I want to start a company?
  • What kind of company do I want to found? What is my vision? Where should it be in 5 years?
  • What is necessary to realize it?

These are at first sight very simple questions, but in practice, they are not so easy to answer and often require a longer development process – long before the actual foundation.


Building your company’s foundation is not rocket science but already choosing the wrong legal entity can later lead to big and also expensive problems. We can support you with the following:

  • Foundation of the company
  • ESOP: Implementation of an option-pool for employees
  • Corporate Governance
  • Vesting: Implementation of a vesting schedule
  • IP-strategy: Defining and protecting your IP
  • Data room

For this purposes, it is advisable to work with an experienced lawyer from the very beginning. Even if it financially hurts, you should never try to save on the legal side because it usually becomes more expensive in the end.


“Individuals don’t build great companies, teams do.” Mark Suster, GRP Partners.

The team of founders is the heart of every start-up and is the decisive factor for success. We can support you with:

  1. Founders: Establishing a complementary founding team
  2. Advisory board: Establishing a top-tier Advisory board
  3. Organization: Defining scalable structures and processes, tasks and responsibilities
  4. Culture: Establishing a strong company culture
  5. Hiring: Establishing a standardized hiring and onboarding process
  6. Team: Professional management of your employees